The GATWA Project

The GATWA Project - truly believes in research, healthcare and spreading awareness to rescue and treat stray cats around the UAE. We recommended an app that would serve as a platform to connect all Cat lovers and serve the needs of cats and cat lovers.

Project Type

Strategic Design

Date Started

May 2023

Location

Dubai

People

Team

Overview

THE GATWA Project is a comprehensive initiative aimed at addressing the pressing issue of stray cat welfare in the UAE. Recognizing the significant challenges faced by stray cats, including high mortality rates due to illness and neglect, our team of design thinkers and strategists set out to create a sustainable solution. Through extensive research, interviews, and ideation techniques such as Brainwriting 635, we identified the need for a platform that would connect cat lovers and provide essential resources for the care and well-being of stray cats.

100,000

10,000+

in Dubai

Stray Cats in Abu Dhabi

According to " The UAE National News" there are over

Key Objectives

• Awareness Campaign

• Mobile App Development

• Collaboration

• Design thinking

Prototype and Wireframing

Utilizing recycled materials and digital tools, we created a series of prototypes, wireframes, and mockups to visualize the app's functionality and user experience. Our physical prototypes mimic the app's movements, allowing us to test and refine the service before digital implementation.

Project Highlights

• User-Centered Design

• Comprehensive Research

• Design Thinking tools

• Awareness and Engagement

• Collaborative Approach

• Challenge Navigation

Project Report